About Us


Provide a digital sports passport ecosystem and software suite that reduces costs of administration for Governments & Federations improving local community facilities.

Protect both amateur and professional player’s data, and commercial/ copyright and freedom of movement. Give any child irrespective of race, gender, demographic or location, The ability to access and participate in local sports and track; progress, mental and physical health. Offering the best pathway to becoming an elite athlete.


Launch a global digital sports passport ecosystem that connects players, clubs, tournaments, leagues, schools, academies and fans. Simplifying governance, and administration protecting sporting integrity and grassroots income for future generations by regulating transfers, agents and medical data.

Ensuring retiring ex-professionals stay in the game as educators.

Meet the Team

Steve Kilby


Over 19 years director level EMEA and a founding partner in inde- pendent digital agency Amplify. Delivered global, regional and local campaigns for some of the worlds biggest brands, including Intel, Google, STC, Victoria secret, Ama- zon, FIFA, Spotify, GSK.

Muhammad Sarfraz

Co Founder

MS Computer Science & Information Security/Cryptography 15+ years of industry experience + 2 successful exits. Built & lead 6 Engineering teams from scratch. Attracted and managed 100+ engineering talents. Working on research projects for blue chip companies ranging from CERN LABS, Stanford distributed computing lab as well as delivering on projects for NTT Docomo Japan

Marcel Brouillet

Co Founder

20 years of experience in North America and Middle East in sales and marketing. A partner in Dubai based development agency EM. Deliver- ing enterprise software solutions for brands including, Telus, JLR, Dubai Customs, DU, Thales, UAERF

Alfredo Mensi

Blockchain Consultant

Aerospace engineering background, blockchain developer and AI explorer, experience in machine learning algorithms and CNN strategic intelligence advisor for new technologies and digital assets, BAAS off-chain bridge entrepreneur and future mobility enabler

Ben Kilby

Sports Operations

6 Years of experience at Elite level Sports Administration. Working on Premier League and English Football League (EFL) systems. Worked with Professional Footballers ranging from 1st Team through to youth players (U18-U9).

Contact Us

If you have any questions or require more information, please leave your details and we will get back to you shortly. Keep fit and have fun!